"A household located in north London seeks an extraordinary and skilled tutor to assist their smallest child on his early path to becoming an British gentleman."
Upon seeing this listing, you might readily overlook the wording "beginning" as simple a turn of phrase.
Yet, it could be the most important aspect of this unique job advert, as it attempts to recruit a tutor for a one-year-old.
Hundreds of submissions have now been received since the unnamed family advertised their search for the £180,000 per year tutor, who must be "a uniquely qualified person".
Over the last few weeks, the post has attracted interest in the press, with numerous wondering why?
Forward-Thinking Method
The CEO, chief executive of Tutors International, which is assisting the family in their hunt, said that notwithstanding initial scepticism, he found the concept "far sighted", and "advanced".
When he spoke with the family, he said they understood the atypical character of their request, and how young their son is.
But, they clarified that they "were unwilling to delay any longer" to engage a tutor, as they had held off until their firstborn was five, and by that stage "cultural influence had already set in".
What precisely does the family indicate by "cultural predisposition"?
It's "everything", he answered. "The manner you eat, the manner you speak".
He said the elder child had absorbed "very nuanced, body language" from the family, and had adopted their cultural ways. The family told Adam they wished to avoid this pattern to recur with their infant.
The strategy: To hire a English tutor, who should speak with standard English accent, to guide the baby right from the beginning.
Natural Absorption
"A lot of the learning at the outset here is somewhat absorbed naturally," stated the CEO.
It's through this osmosis that the family are hoping the child will acquire the UK customs they want to impart.
He said the tutor must be someone who attended "prestigious academies – similar types of schools as the family aspire to send their son to".
"The instructor must be the suitable individual, they'll be doing things they aren't even aware they're doing, just naturally," he added.
Money No Object
The family told him the chosen tutor should preferably also have familiarity of or interest in riding, winter sports, the arts and instrumental training so as to shape the child in a wide range of hobbies.
Additionally though, he explained the family wanted the tutor to enrol the child on a variety of courses so the child would be "equestrian training and learning an tool by the time they are about three years old".
In the family's perspective, helping their son grow into a "UK sophisticate" will bring about success and open doors.
"Taking into account the pros and cons of that, because it's undoubtedly a social class indicator," he adds.
Yet, in spite of all this instruction in "English culture", could the child absorb alleged cultural bias from the globally influenced family he lives with regardless?
"Yes", replied Adam. "The family understand this could fail, but they've merely embraced the perspective of, 'let's give it a go and we should start as quickly as we can', because the price of it is not relevant," he stated.
Impractical
There are some in the education sector who have those concerns.
An education leader, chief executive of Blue Education, who provides individual instructors, stated that "the development of embracing two identities, or actually, becoming oneself, is something that must be experienced personally, not designed."
He noted that he had moved from the Far East to the United Kingdom at the time of seven, and had been raised experiencing and living both cultures. He went on to learn at the University of Cambridge.
"The idea that an individual can function as a embodiment of English culture, an individual who can in some way transfer the attributes of a UK sophisticate onto a one-year-old child, seems to me optimistic and impractical," he commented.
"Based on my background, engaging a quintessentially English tutor from early childhood will does not automatically produce the outcome they desire.
"I never had such a tutor, and nevertheless I have been privileged enough to enjoy many of the situations they aspire for their son."
He added: "The truth is, cultural identity can not be dictated from the outside; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Naturally, Britishness is something the expert believes can be educated – and marketed.
"In my view the situation that the world holds us in this respect is something that we should be cherishing|valuing|appreciating
